Meg Braz
With more than 25 years in the high-end construction market, entrepreneur Meg Braz brings hands-on experience leading projects, teams and businesses in Alphaville.
Flagship project
Documentary reality · Entrepreneurship · Construction · Lifestyle
Eu Sou a Rainha da Obra is a documentary reality series following leadership, transformation, business and execution where major projects truly happen.
The format
Meg Braz
With more than 25 years in the high-end construction market, entrepreneur Meg Braz brings hands-on experience leading projects, teams and businesses in Alphaville.
The castle · 2.700 m²
The project uses a real Rainha da Obra environment as the stage for decisions, transformation, construction and stories unfolding on camera.
Women who build
Leadership, business, construction and transformation from the perspective of women in decision-making, creative and execution roles.
Beyond the reality series
Distribution strategy
Phase 01 — Digital, social media and YouTube
Phase 02 — Audience and distribution expansion
Phase 03 — Platforms, television and licensing opportunities
A natural territory for brands
Construction, architecture, home, lifestyle, tools, finishes and entrepreneurship create a natural environment for brands and partners.